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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

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Management number 220818710 Release Date 2026/05/03 List Price $20.98 Model Number 220818710
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies. Read more

ISBN10 0789009617
ISBN13 978-0789009616
Language English
Publisher Routledge
Dimensions 6.25 x 0.75 x 8.75 inches
Item Weight 1.2 pounds
Print length 232 pages
Publication date January 31, 2000

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